Client: DRIVE ALIVE

Product: Awareness Campaign

Media: Film / Branded Content

Year: 2010

Role: Executive Creative Director

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South Africa has one of the worst road accident statistics in the world. Especially around the Easter and Christmas holidays, a time where many South Africans make their way down to the coastal areas for a mid year or end of year break. These PSAs flighted just before the holidays. These commercials showed single, lonely hearts looking for the perfect partner through a dating service but with a powerful twist.